Meet TV Land, SunPower and Caesars at the Digiday Content Marketing Summit
The Digiday Content Marketing Summit, taking place from Feb. 10-12 in Austin, Texas, is a forum for brands to discuss the ingredients of a successful content marketing strategy, from hiring the right people to building a technology stack to automate the process.
Sessions will include:
- Kristen Mirek, vp, multi-platform development & marketing at TV Land @ Viacom, on building a solid foundation for content marketing in an organization, starting with hiring, getting buy-in from management and setting success metrics.
- SunPower CMO Erin Nelson on the role of content in the energy company’s digital strategy, including best practices for using customer-generated content.
- Heather Green, editor-in-chief & content director, Caesars Entertainment, on how Caesars cuts through the Las Vegas bustle to connect with customers.
The summit includes more than sit-down sessions. Day 2 will feature Tim Washer, senior manager of social media at Cisco, sharing his speedy and unfiltered thoughts on industry buzzwords.
Attendees can connect with these brands during 10-minute meetings, which will take place on the first two days of the summit. These speed dating-type meetings pair sell-side attendees with buy-side executives looking for solutions to take their content to the next level. Learn more about how to participate in these meetings and view the agenda for the Digiday Content Marketing Summit by clicking here.
More in Announcement
UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS […]
Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign […]
Epsilon, MiQ and Pinterest are among this year’s WorkLife Awards finalists
Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger connections, whether employees are new, […]