Meet TV Land, SunPower and Caesars at the Digiday Content Marketing Summit
The Digiday Content Marketing Summit, taking place from Feb. 10-12 in Austin, Texas, is a forum for brands to discuss the ingredients of a successful content marketing strategy, from hiring the right people to building a technology stack to automate the process.
Sessions will include:
- Kristen Mirek, vp, multi-platform development & marketing at TV Land @ Viacom, on building a solid foundation for content marketing in an organization, starting with hiring, getting buy-in from management and setting success metrics.
- SunPower CMO Erin Nelson on the role of content in the energy company’s digital strategy, including best practices for using customer-generated content.
- Heather Green, editor-in-chief & content director, Caesars Entertainment, on how Caesars cuts through the Las Vegas bustle to connect with customers.
The summit includes more than sit-down sessions. Day 2 will feature Tim Washer, senior manager of social media at Cisco, sharing his speedy and unfiltered thoughts on industry buzzwords.
Attendees can connect with these brands during 10-minute meetings, which will take place on the first two days of the summit. These speed dating-type meetings pair sell-side attendees with buy-side executives looking for solutions to take their content to the next level. Learn more about how to participate in these meetings and view the agenda for the Digiday Content Marketing Summit by clicking here.
More in Announcement
PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners
This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — […]
ShopMy, Google and WordPress VIP are among this year’s Digiday Technology Awards finalists
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […]
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in New York City, Digiday, Glossy and Modern […]