Eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

The Moth guide to storytelling comes to the Digiday Retail Summit

Writer, poet and scriptwriter George Dawes Green is a true raconteur, which is just a fancy French way of saying he is good at telling stories. Two of his novels have been made into films; “The Caveman’s Valentine” starring Samuel L. Jackson and “The Juror” with Alec Baldwin and Demi Moore. His books have sold millions of copies worldwide, they’ve won coveted awards like the Edgar Allen Poe Award for mystery fiction and topped the charts of leading industry publications.

George will be sharing his tricks of the trade at the upcoming Digiday Retail Summit, taking place June 8 – 10 in Chicago. Learn how the art of storytelling can help your company engage with your audience, bring them into the conversation and build brand ambassadors to extend the reach of your brand. Bonus: you’ll have the opportunity to get on stage and tell your own tale (don’t worry, George will help you along the way.)

His latest project, Sudden Owl, is an extension of his live storytelling non-profit The Moth. While The Moth is a physical place where people go to tell stories, live and without scripts, Sudden Owl will be a platform to share short videos, usually under a minute. The site is slated to launch in September 2015, and George is busy at work collecting videos from leading authors, directors, poets and regular Joes on the street.

But first come to learn his secret to sharing experiences that engage audiences and engross readers. After all, we all tell stories. Learn to tell them better.

More in Announcement

UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists

This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS […]

Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists

Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign […]

Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail

Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI […]