One-third of Internet users are “very or somewhat likely” to download ad blockers in the next three months, according to a survey by Digital Content Next. Enter Digiday’s one-day explainer event, WTF Ad Blocking, on Jan. 14.
WTF Ad Blocking will tell you everything you need to know about the practice of blocking ads and strategies for the future.
Taking place at Convene @ 810 Seventh Avenue in New York City, WTF Ad Blocking will cover the basics, from the definition of ad-blocking and their associated costs to publishers, but also examine the behavior behind it.
Sessions include:
- Dr. Carl Marci, chief neuroscientist, Nielsen, on the psychology of ad blockers and why users download them in droves.
- Achir Kalra, senior vp, revenue operations and partnerships, Forbes, on the forms ad blockers can take.
- Jeff Burkett, senior director of ad innovation and product strategy, The Washington Post, on the publisher’s response to the rise of ad blocking.
- Eamonn Store, CEO, The Guardian U.S., on the future of ad blocking.
Learn more about the sessions, topics and speakers here.
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