PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners
This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking.
In the Best AI Tool category, PolyAI — which serves hundreds of enterprises across 75 languages and 25 countries — is recognized as the winner. SafeRide Health deployed Steven, an AI agent built on PolyAI’s agentic dialog platform, to autonomously handle member authentication, ride bookings, cancellations and modifications. Steven now manages more than 80% of inbound calls, cutting speak-to-human rates from 55% to 2% and saving 47,000 agent hours while accelerating patient service. Steven has become a core part of how SafeRide operates.
Adam Singolda, founder and CEO of Taboola, was named Technology Founder of the Year. Singolda and Taboola launched DeeperDive in 2025 to give publishers a conversational AI experience built on their own journalism. The platform uses reader behavior to deliver relevant answers while keeping audiences and revenue on publisher sites. Partnerships with Gannett, The Independent and other publishers drove adoption, while USA Today integrated reader questions into newsroom workflows. DeeperDive users generate nearly three times more revenue per user, with minimal cannibalization of existing revenue.
In the Best Personalization & A/B Testing Platform, Contentful and Docusign earned the win. Contentful helped Docusign replace its legacy CMS with a scalable platform for personalized digital experiences. Using Contentful Personalization, Docusign launched tailored homepages for 20 audience segments without developer support, incorporating firmographic and intent data. The approach expanded audience insights, accelerated content localization and enabled continuous experimentation. By March 2026, Docusign reached 6.19 million monthly active profiles and tested more than 20 audiences across 7,000 pages in 14 languages.
Explore all the 2026 Digiday Technology Awards winners below.
Best Affiliate Marketing Platform
The CJ Platform
Best Agentic AI Tool – NEW
Search Atlas: The First Agentic AI Marketing Platform
Best AI Platform
WRITER & Qualcomm: A New Standard for Brand Excellence
Best AI Tool
PolyAI & SafeRide: The AI agent America’s patients call
Best Alternative Identification Technology
Seedtag and Qatar Tourism: Privacy-First Global Campaign
Best Attribution Tool
Kroger Precision Marketing – PrecisionView 360
Best Automation Tools and/or Platform
ThisIsWhyWithGoogle
Best Buy-Side Programmatic Platform
Viant’s Ad Platform Redefines CTV as a Growth Engine
Best Content Creation Platform
Digiday Media & RHEI – Global Launch of Made for Creators
Best Content Management System
Lastmile Retail – Leading Enterprise-Grade Local Marketing
Best Content Marketing Platform
Celtra
Best Creator Marketing Platform
Influencity
Best Customer Data Platform
swsh x Rolling Stone
Best Data Management Platform
Optable & Unity – Unlocking Brand Demand for 256M Gamers
Best Data Team
Rise
Best Digital Out-of-Home Advertising Technology
HOPE Hydration
Best E-Commerce TechnologyPostscript and Aloha Collection: Shopper AI
The First Agentic Storefront by Swap
Best Event Platform
Cvent Event-Led Growth at Scale
Best In-Store Technology
Endear & GANNI: Driving In-Store Sales
Best Interactive Content Platform
Kaltura Agentic Avatar
Best Location Data Platform
Simpli.fi Turns Location Data Into Measurable Store Visits
Best Marketing Analytics Platform
Realtor.com achieves 300% ROI with Knotch
Best Marketing Automation Platform
Omnisend: Ecommerce Email & SMS Marketing Platform
Best Measurement Solution
Mastercard Media Measurement
Best Mobile Marketing Platform
Adjust & Virgin Mobile UAE – Mobile Marketing
Best Monetization Platform for Publishers
Transmit
Best Native Advertising Platform
beehiiv ad network
Best Partner Clean Room
Vault Data Clean Room
Best Personalization & A/B Testing Platform
Contentful x Docusign: Personalization at Scale
Best Sales Enablement Platform
Seismic Enablement Cloud
Best Sell-Side Programmatic Platform
Intent IQ’s Bid Enhancement for ID-less Monetization
Best SEO Platform
Semrush One – Semrush, an Adobe company
Best Subscription Platform
Subtext SMS Platform Powers Subscriber Engagement & Growth
Best Sustainable Ad Tech Platform
DanAds & Tripadvisor – Eco-Rewards in Ad Express
Best Video Advertising Platform
Transmit
Best Video Management Platform
Cloudinary Video Platform
Technology Founder of the Year
Adam Singolda – Taboola
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