Babylist, Lush and Vox Creative are 2025 Greater Good Awards finalists

Babylist, a nominee in the Emergency Aid category, has long centered its mission on the needs of parents. Following the devastating Los Angeles wildfires in January 2025, Babylist transformed its Beverly Hills showroom into a relief hub. The company moved quickly, partnering with celebrity volunteers and more than 160 trusted brands to deliver essential baby items to displaced families. In just two weeks, Babylist provided $2.3 million in donations to more than 1,000 families. The campaign earned national media attention and laid the groundwork for Babylist’s formal crisis response program, reinforcing its commitment to caring for families in moments of greatest need.

In the Local Community Betterment category, Lush is a finalist for the July 2025 launch of its “Lawsuit for Survival” campaign. Partnering with Change the Ref and Global Action on Gun Violence, the effort honored Joaquin Oliver, a victim of the 2018 Parkland shooting, while supporting a human rights case filed on behalf of his parents, Manuel and Patricia Oliver. The campaign ran across more than 200 U.S. stores, with its centerpiece being the Sonflower Bath Bomb, a tribute to Joaquin that directed 75% of proceeds toward organizations fighting for a future free from gun violence. The campaign drew more than 690,000 visitors into Lush stores, raised $150,000 through product sales and drove more than 3,700 petition signatures in support of the case. With a reach spanning millions through email, social media and influencer collaborations, Lush elevated the Olivers’ story and underscored its commitment to activism that extends beyond retail.

Vox Creative earned a nomination in the Disability category for “Sensory Overload,” a feature-length documentary produced in partnership with the toothpaste brand Sensodyne. The film, which premiered at the 2025 Sundance Film Festival, sheds light on the experiences of the neurodivergent and sensory-sensitive communities. With one in four individuals experiencing sensory processing needs, oral healthcare can present unique challenges that often lead to avoidance of critical care. By using storytelling — including personal stories and expert perspectives — to reframe neurodivergence as difference rather than deficiency, Vox Creative and Sensodyne demonstrated the power of media to drive empathy, awareness and lasting cultural change.

Altogether, the work nominated by the judges illustrates the importance of businesses having a positive impact on the world.

See the complete list of finalists below.

Better Future
Rahua Preserves Over 1 Million Acres of Rainforest
The Payback
Seed’s Search for Planet-Saving Microbes Inside Your Home
Open Research – Unconditional Cash Study
USAFacts Redefines How Americans Engage with Government Data
Colossal Biosciences – Non-Invasive Cloning from Blood

Disability
Vox Creative & Sensodyne – Sensory Overload
Tilt Beauty

Education
Audible Future Leaders Program
EltaMD DermDifference
Dollar General Literacy Foundation: 30+ Years of Impact
Terry Blade – Chicago Kinfolk: The Juke Joint Blues
Mastercard’s Junior Achievement in a Day
Cornerstone OnDemand Foundation – Leadership Program

Emergency Aid
American Red Cross “Shelter Mom”
Boll & Branch – Helping from Home
Babylist – Los Angeles Fire Relief
Paris Hilton’s LA Fire Relief Fund with 11:11 Media
Mastercard’s Extreme Weather Disaster Relief Efforts
Airbnb.org – Connecting people to free emergency housing

Employment
Rewriting the Future for Women in Tech
Professional.me
Merit America – #ChangeYourStory

Environment
Pura x Dutjahn Collection Launch
Garnier x National Parks Foundation
Sesame Workshop — California Wildfires Response
Liz Earle Beauty Relaunches Cleanse & Polish
Aquent / All in on Earth
Oritain – Forensic Science for Environmental Protection

Gender Equality
ElevateHER: Advancing Gender Equality at Mediaocean
Parity

Housing
AVA Media – Khori Ava: Changing Lives Through Broadcast
Tunnel to Towers & Guy Fieri: Serving Those Who Serve

Local Community Betterment
Cedar’s with Heart Initiative
The Media Dinner Club: Supercharge Your Network with Friends
The Lawsuit For Survival Campaign
Virtua Health – Champions of Humanity

Mental Health
For Good hosted by Joseph “JoJo” Simmons
Project Healthy Minds
CorePower Yoga Mental Health Month Campaign
Understood.org & 11:11 Media Impact – ADHD Awareness Month
Sweetums: Making Self Care Flavorful, Fun and Easy
Beyond Finance’s Model of Mental + Financial Health

Public Health
PPK & NPCF – Clarence’s Greatest Gift
Guardant Health’s Shield Test
Facts Fight Fentanyl – Duncan Channon
The Variable & Fuck Cancer — Serious Foreplay
EltaMD DermDifference
Scout Lab for the ACT Group

Racial Equality
Terry Blade – Chicago Kinfolk: The Juke Joint Blues
Tower 28 Clean Beauty Summer School
For Good hosted by Joseph “JoJo” Simmons
Lexia – Promoting School Equity
David&Goliath + Courageous Conversation® – Hnds Up

Social Justice
Ruderman Family foundation – All About Change Podcast

Sustainability
Avocado Green Mattress
Vancouver Aquarium
Savers Value Village Reuses
AmorSui – the New Standard of PPE and Medical Supplies
REPREVE®
DL1961 – Introduction of DL Aura

Veterans Support
“Veterans at SoftServe” reintegration program
Tunnel to Towers & Guy Fieri: Serving Those Who Serve

Wellness
OLLY
Beekman 1802 – Kindness Krew
Cadence OTC- No Expiration Guarantee
Knix Sport Your Period™ Campaign
Frida Uncensored
Seraphina Therapeutics, Inc.

World Hunger
Flashfood for Independents Makes Nutritious Food Affordable
BoxLunch & Feeding America
Sharebite

Youth
Appfire Town: Driving Global Impact in Moshi, Tanzania
Brands & Regulators Fell Short; Little Spoon Took Action
Later & Make-A-Wish America: #WishMakersWanted Campaign
Helen + Gertrude + The Child Advocacy Center of Greater Roc
David&Goliath + Child Rescue Coalition – Watch What You Post

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