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Life at an ad agency can be hard. The hours can suck, the pay isn’t great compared to those idiots in finance, and clients are always screwing up the work. For all of you self-loathing agency people, here are some creative agency-related Tumblrs that poke fun at the ridiculousness that comes along with the territory of being on the creative side.
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Streaming TV ad rates are falling and Amazon’s the anchor
Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable.
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The Rundown: Why changing search habits matter for advertisers
Shifting search habits have put a dent in Google’s market dominance. It’s not the only company affected, though.
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Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat’s overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now.