Google was once famously called “the database of intentions” by entrepreneur John Battelle, who saw early how the sprawling search engine held the keys to understanding what the world is thinking. Google’s search results have been heralded for their ability to track flu outbreaks and predict the box office results of Hollywood blockbusters.
Digiday decided to see if it could also offer insights into the state of life at ad agencies. We played with Google’s autocomplete feature, which essentially predicts your thoughts based on what the world is searching for on those topics, to get a sense of what the hivemind wants to know about agencies. The results range from the profound to the mundane to the inane. Enjoy these screengrabs.
More in Marketing
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.
The AI search boom is fueling content budgets before media buys
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.