DIGIDAY+ MEMBER EXCLUSIVES
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
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Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delayApril 30, 2024 • 6 min read
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How Nuuly plans to retain customer subscriptions, data after its first growth spurtApril 30, 2024 • 4 min read
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The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribersApril 30, 2024 • 4 min read
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AI Briefing: How Perplexity plans to win over enterprise and regular users with AI searchApril 29, 2024 • 6 min read
A look at Google's latest cookie extension
CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Inside Google’s latest move to postpone the cookie apocalypse
Google delays third-party cookie demise yet again
Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary
Media
Earnings from social and search players signal that AI will be a long-play investment
Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
When it comes to social media marketing, YouTube doesn’t always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it’s a different story for agencies, though.
Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it.
Walmart and Roblox are teaming up to make virtual e-commerce a reality
Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May.
Future of TV
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Media Buying
Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate.
Speculation continues to swirl over a possible WPP breakup
Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan.
Influencer agency Billion Dollar Boy offers creators a membership program, with benefits
Influencer agency Billion Dollar Boy on Thursday is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned.
Podcasts
How Newsweek is pursuing audience and revenue growth this election year
Introducing Season 3 of The Return, a podcast about how to help middle management
Research
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Digiday+ Research: Publishers take their focus off events as revenue dips
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
CHROs are under pressure to exhibit strong business acumen alongside their more traditional remits surrounding talent acquisition and people management.
CHROs are under pressure to exhibit strong business acumen alongside their more traditional remits surrounding talent acquisition and people management.
Beyoncé’s “Cowboy Carter” album was a perfect test of Levi’s new strategy.
Beyoncé’s “Cowboy Carter” album was a perfect test of Levi’s new strategy.
Murphy’s Naturals and Rachio are two outdoor companies expanding their wholesale reach this spring.
Murphy’s Naturals and Rachio are two outdoor companies expanding their wholesale reach this spring.