Join us Sept. 14-16 in Miami to connect with top publishing leaders
Investors love web analytics and audience targeting firms of late. VCs have been dumping their coffers into a wide range of companies, old and new, which promise smarter stats and better ROI. Since 2007, 356 online advertising firms that integrate or serve metrics have received $4.7 billion in investments, according to Dow Jones VentureSource. Here are 5 analytics and marketing technology firms that recently snagged funding and remain on our watch list.
Centro After recieving $22 million in financing in January, the company will invest in its Transis media-buying software and add to its sales force.
Lotame The analytics and audience-targeting platform scored $11 million last December to expand its marketing technology offerings.
Media6Degrees The analytics firm raised $17 million in Series B funding in January to expand its targeting platform geared towards social audiences and acquired clients in the hospitality industry.
Medlalets The ad technology and analytics platform for mobile received $6 million from investors in Series B financing in 2010 to expand mobile rich media.
X+1 The audience targeting company raised $10 million to expand its multichannel audience targeting capabilities.
More in Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.