Like many one-note fashion brands before it, luxury lingerie brand Cosabella wants to become a lifestyle brand. Choosing to branch out into a lifestyle brand is not a new strategy. The more products you offer customers, the more potential sales are on the table. But as Cosabella moves into categories like swimwear, sleepwear, ready-to-wear apparel and athletic apparel, it’s looking past mood boards and runways for inspiration.
Cosabella is using artificial intelligence and machine learning to track customer behavior, high- and low-performing products, and popular silhouettes and color patterns to predict what new categories and pieces will sell.
More in Marketing
TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.
Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.
How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.