Media
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate’s recent ruling to ban it in the U.S.
7 hours ago • 6 min read
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Google and DOJ attorneys begin closing antitrust arguments
7 hours ago • 5 min read -
Publishers not ready to change social media strategies as TikTok ban looms
May 2, 2024 • 6 min read -
How brands are using gaming personas to reach players effectively
20 hours ago • 4 min read -
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The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
April 30, 2024 • 4 min read -
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AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search
April 29, 2024 • 6 min read -
Earnings from social and search players signal that AI will be a long-play investment
April 26, 2024 • 6 min read -
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
April 26, 2024 • 5 min read -
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
April 25, 2024 • 9 min read -
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
April 24, 2024 • 5 min read