Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’
The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly.
For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social media, is all part of the game. Not only does the job involve traditional PR strategies, like the standard press release and pitch, but it also includes jumping in to craft social media strategies that communicate brand messages — all while building relationships with reporters, stifling rumors and trying to secure placements in a crowded news environment. To read the rest of this story, please visit Glossy.
More in Marketing
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
CMOs launched these new programs in response to the growing importance of influencers in recommending products.
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
What AI startup Cluely gets — and ad tech forgets — about attention
Cluely launched a narrative before it launched a tool. And somehow, it’s working.