The release of ‘Star Wars,’ by the numbers — no spoilers
In case you missed it: “Star Wars: The Force Awakens” was finally released yesterday.
What felt like years amount of promotion (OK, just a few months) coupled with fans’ anticipation, finally culminated with a worldwide event across thousands of theaters.
Excitement online has been palpable since October, when the huge amount of traffic caused ticket pre-sales caused Fandango.com and MovieTickets.com to crash. The trailer racked up 7.5 million in less than 12 hours on Facebook.
The buzz, not surprisingly, translated into record-breaking ticket sales, with Disney expected to rake in $57 million from Thursday shows alone, reports Deadline, breaking the previous record-holder “Harry Potter and the Deathly Hollows” by more than $10 million.
Let’s look at some other numbers:
84 percent. Fans who worried that the franchise, directed by J.J. Abrams for the first time, wouldn’t live up to their expectations were proven wrong. The sentiment online is overwhelmingly positive — 84 percent to be exact, as tracked by Amobee Brand Intelligence.
1,267,377. That’s how many tweets mentioned Star Wars — just yesterday — Amobee Brand Intelligence says.
25 percent. Online, a quarter of the time searched for the word “spoiler” between Nov. 18 and Dec. 18 was relating to the movie, according to Amobee Brand Intelligence, as fans asked others not to ruin the ending.
45 percent. Darth Vader remains the king of the franchise, Google Trends says, with less than half of the searches for Stars War relating to him. Luke Skywalker was in second place with 18 percent and Princess Leia came in at 14 percent.
More in Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.