Instagram video has been out for just over a month and already brands have been conducting innovative experiments with it.
As with Vine, Instagram video lends itself best to artsy stop-motion style videos; and with the longer time limit brands can really get creative. The most impressive and interesting brand Instagram videos tend to be the ones that use stop-motion, like this cool Lexus film the automaker made with the agency Team One.
Here are five more examples of brands making great Instagram stop-motion videos.
The fashion brand is no stranger to Instagram video – we’ve given them props before. Here’s another one of its fun videos.
To celebrate the summer solstice, the rum maker created this coconut sun video.
The online retail brand gave a shout-out to Lacoste with this Lacoste alligator stop-motion video.
Shoes dance on their own in this cutesy Forever21 video.
To promote its #AmexUNSTAGED! concert series, AmEx created this video of the band Kings of Leon being drawn.