In an effort to highlight its e-commerce efforts, Pinterest brought its online trend boards to life, transferring style tips from the screen to the shelf at a popup event in New York yesterday.
The display was part of an effort to promote the platform’s featured styles from its recently launched Pinterest Shop, a separate section of the site that features brands that offer shoppable products via “buyable pins.” Pinterest also used the vent to tout its new visual search capability, an offering that allows users to identify a product or find similar styles from a photo. Though fashion is the top category on Pinterest, it has continued to struggle to lure shoppers to actually make purchases on the app in spite of recent additions like the buy buttons and collaborations with brands like Kate Spade New York.
To read the rest of this story, please visit Glossy.
More in Marketing
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.