Game of Tweets: Brands get in on ‘Game of Thrones’ premiere
Sunday nights just got a whole lot sexier and more violent. That’s right, “Game of Thrones” is finally back in its fourth season, picking up where it bloodily left off at the end of season three.
Brands naturally could not resist the excitement surrounding the GoT premier and took to Twitter last night to get in on the “Game of Tweets,” throwing out puns, GoT references and of course engaging in some brand-on-brand GOT action.
Check out these brands’ “Game of Thrones” tweets:
Burger King
Which kingdom shall rule them all? #TakeTheThrone #WatchLikeaKing pic.twitter.com/9aDO06Mgia
— BurgerKing (@BurgerKing) April 7, 2014
The “Game of Thrones” map remake has been done before, but not too bad Burger King.
Kohl’s
Who wears a crop top better: Dany Targareyan or Taylor Swift? #GameOfThrones #ACMs
— Kohl’s (@Kohls) April 7, 2014
Trying to kill two RTM-birds with one stone, Kohl’s gots GOT and American Country Music Awards — which was also on last night — into one corny tweet.
Denny’s
Talk about an ideal fantasy. #GameOfThrones pic.twitter.com/fr1ay3RSxr
— Denny’s (@DennysDiner) April 7, 2014
Denny’s for a Lannister wedding? Doubt it.
Snapple
Brace yourself. The #BestStuff is coming. pic.twitter.com/f5q6z3dCza — Snapple® (@Snapple) April 7, 2014
Standard GOT brand tweet. Next…
House of Cards
Welcome back, @GameofThrones. May the best House win. #FU pic.twitter.com/khW0Hg3MXK — House of Cards (@HouseofCards) April 7, 2014
Francis Underwood will not be overshadowed by swords and dragons. Bonus points for #FU hashtag. Just some friendly TV competition.
Clorox
We know how to play the game #GoT #Season4 pic.twitter.com/gUNDK9mAF3 — Clorox (@Clorox) April 6, 2014
This doesn’t really make sense, Clorox. This is may be how you “play the game,” but it’s now how you win.
Sonic
We’re coming for you, @BurgerKing of the North.
— Sonic Drive-In (@sonicdrivein) April 7, 2014
BRB, we’re headed to @WhiteCastle-y Rock.
— Sonic Drive-In (@sonicdrivein) April 7, 2014
The Game of Tweets has to go to Sonic. The fast-food brand went to town with its GOT tweeting last night, throwing out puns and shout-outs at other brands.
More in Marketing
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.