How the beauty industry became a leading voice for social activism

Beauty retailers like Sephora, Birchbox and Mac are using their platforms to promote social good. Through initiatives like an accelerator program for female entrepreneurs, funding scholarships for female developers and documenting the lives of those in the transgender community, these companies are setting the bar for what it looks like to give back. “You can’t simply slap your name on a cause,” said Max Lenderman, CEO of the agency School.