How the beauty industry became a leading voice for social activism
Corrie Conrad had been working at Google as a senior project manager for eight years when she began interviewing at Sephora in January of 2015. The beauty retailer was in search of someone to head a newly carved out “social impact” division, an effort that would advance the company’s scattered value-driven efforts by combining them under one umbrella.
“Prior to then, there hadn’t been an intentional focus on using Sephora’s strengths for the greater good,” said Conrad, who has been Sephora’s head of social impact for the past two years. “I basically served as an anthropologist consultant internally, at first — figuring out who we are, what we’re good at and what our community needs.”
To read the rest of this story, please visit Glossy.
More in Marketing
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.