Nine spots left to join us in NYC on July 15
Tis the season to be branding. UK agency Quietroom makes much hay out of the entire practice of brand playbooks with its hilarious and scathing tongue-in-cheek online guide to a Santa Claus “brand refresh.”
“*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling,” reads the front cover, “It’s both Yesterday and Today. And it’s Tomorrow as well.” This, of course, both evokes and skewers the bland and empty corporate language found in so many real-life brand strategy documents. The book is is riddled with it. Check out these “approved'” versions of the *Santa* logo:
Or this ‘brand language’ guide:
And, of course, concentric circles make an appearance.
The playbook has apparently struck a chord: it’s already received more than 7,000 shares on Twitter, and 2,000 shares on Linkedin. No word on whether it’s made it to the North Pole yet, though-ho-ho.
More in Marketing
Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.
How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.
Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover
Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.