Forces at Play
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
Digiday Programmatic Marketing Summit:
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Inside PepsiCo’s Playbook for Gaming
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Digiday Gaming Advertising Forum -
Interview | 0:19:38 -
04/20/2022
Speakers
Paul Mascali
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Head Of Gaming & Esports, Pepsico
Gaming’s evolution as a medium for advertisers is in full swing. No surprise there. In fact, it’s already a priority for many big advertisers. The raft of partnerships, hires and investment in the area over the last year make that abundantly clear. But making those choices isn’t easy. Understanding, gamers and the culture around them are long-term commitments. There are no cheat codes for success here. its why PepsiCo has taken a slow but steady approach to turning gaming into a permanent fixture on media plans. Its plans today span more brands, platforms and content than they ever did when it first made a beeline for the space several years ago. In that time, PepsiCo has developed a tried and tested playbook for gaming. Join Paul Mascali, head of esports and gaming at PepsiCo, as he shares this plan, talking through the strategies, platforms and insights that underpin it.
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