The Return of Live Events
As live events begin making their way back into society in 2021, how are these companies looking at targeting the right audience? Hear from Gupta Media’s Founder Gogi Gupta in conjunction with Tom [...]
Connecting Workflow for a Connected TV World
-
Digiday Media Buying Summit LIVE -
Presentation | 0:10:51 -
03/11/2021
Speakers
John Springer
|
Digital Marketing Strategist, Extreme Reach
More from this event
-
-
Beyond Brand Safety: Today’s Most Important Standard is Brand Integrity
Brand Safety and Suitability have been top of mind for advertisers for years. Now, there’s a new concept called Brand Integrity, for which brands need to establish new standards that allow them to [...]
Latest event video
-
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
-
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
-
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
-
Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]
-
The State of AI in Publishing: Common Questions about AI
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
-
The State of AI in Publishing: Generative AI application in ChatGPT
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
-
The State of AI in Publishing: Natural Language Processing
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
-
The State of AI in Publishing: Data-Driven Personalization
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
-
State of AI in marketing Part 2
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]