Navigating the E-Sports Frontier
The world of online gaming is becoming even more mainstream. That means more captured consumers operating in an environment they’ve made all their own. What’s the best way to reach them?
As the life cycle of online gaming opens up a whole new branding opportunity for marketers, join us for a full day of programming to hear from leading brands about how they’ve successfully navigated this wide-open area, streamers who can give you a sense of the community they’ve created for themselves and the brand safety concerns associated with the virtual space that people gamers are experiencing.
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Let’s kick-off the forum with a state of the industry and some opening remarks.
BRANDS EDITOR, UK
It’s no doubt that creative is important, but how does it affect the bottomline? In this session, hear from one brand exec as they walk us through how to perfectly match modern media buying with creative and how they tweak the tone of that messaging to match the expectations of the gaming community.
Everyone is trying to be brand-safe but it’s a lot easier said than done. Learn how one brand safety leader is reigning in the platforms, the measures they’re taking to avoid snafus and how they decide whether particular ad exchanges, networks and large platforms are worth the risk.
Consumers have become hyper-aware as to where ads are placed within their favorite content. That means it is ultra-important for marketers to make their advertising more dynamic and less static. This especially applies to in-game advertising. In this session, one brand executive will take us through how they were able to take their in-game advertising to the next level.
Low CPMs are no longer your friend if you’d like your business to survive — content that is authentically rendered to enhance the customer experience is. That means a “one-size-fits-all” approach is not appropriate for an omnichannel campaign. In this session, we will discuss how to effectively reach the gaming audience on different platforms and what metrics can be used to measure success on said platforms.
Working with talent and influencers is incredibly useful in building brand recognition. In this session, hear from an on-screen internet personality as they take us through what makes for an effective brand collaboration on their end and what brands should know (or avoid) when working with a successful content creator.
Let’s wrap up by going over the main takeaways from the day.
Learn more about lead generation, thought leadership and branding opportunities for this event.