Forces at Play
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior. This session will unveil new research that explores the influence of gaming on audiences’ entertainment habits and chart how these have evolved, from time of day engagement to generational influences and second screening. It will showcase how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space.
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
Gaming’s evolution as a medium for advertisers is in full swing. No surprise there. In fact, it’s already a priority for many big advertisers. The raft of partnerships, hires and investment in [...]
If the gaming media market is having a moment, as many of its observers seem to be claiming, it’s a good time to pause for breath. Unfortunately, it’s also a moment when several misconceptions [...]
Authenticity defines gaming perhaps more than any other medium. But like any other medium, there comes a point where scale is necessary. How do you marry efficiency with authenticity? Welcome to the [...]
In the modern era, you can’t speak to Gamers without addressing the Latino Consumer. To offset the lack of DE&I representation and slow pace of system change, Lexus partnered with PRISA Brand [...]
As the esports industry matures, so are its brand partnerships. With rote sponsorships and logo slaps looking increasingly obsolete, gaming hardware and technology manufacturer Razer and esports and [...]
We’ll pack all the basics of advertising beyond search into a 25-minutes session delivered by Price Glomski, svp of digital commerce at PMG and begin to uncover how you can unlock this valuable [...]
Julie Weitzner, evp at Sellwin Consulting will take us through how to build a solid foundation when it comes to advertising beyond search, what tailoring content for Amazon looks like, and how to [...]
How does it look in practice? Ekta Chopra will take us through the evolution of e.l.f. Cosmetics has experienced while on Amazon, where the brand started and how it got where it is [...]
In this session, Adam will cover how brands should be thinking about sponsored display and Amazon DSP, the opportunities that exist within both our insight to what the future holds for upper funnel [...]
As live events begin making their way back into society in 2021, how are these companies looking at targeting the right audience? Hear from Gupta Media’s Founder Gogi Gupta in conjunction with Tom [...]
The intersection of gaming and advertising is more expansive than ever now, but where is it headed and how has it evolved? In this session, Joe Barnes, director of Bud Light sports marketing will [...]
The gaming audience is the mainstream audience now. CPG, entertainment, and finance brands are finding meaningful new engagement with core “non-traditional” gaming audiences across devices and [...]
Let’s talk about all things live streaming. In this session, a Twitch executive will take us through a multitude of topics including the brand’s content evolution, audience make-up, covid-19 [...]
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect [...]
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through [...]
In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer [...]
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture [...]
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest in Black communities [...]
L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless [...]
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning [...]
Coronavirus restrictions have drastically limited the physical spaces that people can occupy while the struggle for racial justice has raised questions over who feels welcome in shared spaces. The [...]