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Digiday Publishing Summit
Connect with execs from Axios, The New York Times, Paramount and more.
The Future of TV Episode 1: The state of the streaming ad market
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Digiday Presents: The Future of TV Video Series -
Presentation | 26:46 -
04/29/2024
Speakers
Tim Peterson
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Senior media editor, Digiday
One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising.
With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale, there’s fragmentation.
In the first episode of the series, agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline this fragmentation issue, including the challenges it introduces, how they’re dealing with those challenges and how the increasing availability of live sports in streaming may be among the biggest salves of all.
The Future of TV video series is presented by our partner, Simulmedia.
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