Forces at Play
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
How Programmatic Technology is Helping Brands Scale Impactful Experiences in Gaming
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Digiday Gaming Advertising Forum -
Panel Discussion | 0:11:06 -
04/20/2022
Speakers
Authenticity defines gaming perhaps more than any other medium. But like any other medium, there comes a point where scale is necessary. How do you marry efficiency with authenticity? Welcome to the next era of programmatic where partnerships, inventory, creative, and AI power premium brand experiences – at scale.
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