Forces at Play
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
LAST CHANCE:
12 passes left to attend the Digiday Publishing Summit
Chipotle, Gaming and Cultural Determinism
-
Digiday Gaming Advertising Forum -
Interview | 0:22:06 -
04/20/2022
Speakers
Stephanie Perdue
|
VP, Brand Marketing, Chipotle
If the gaming media market is having a moment, as many of its observers seem to be claiming, it’s a good time to pause for breath. Unfortunately, it’s also a moment when several misconceptions are clouding marketers’ thinking about the audience, cultural snafus, what’s possible and how these issues all intersect. Chipotle’s vp of marketing reveals how Chipotle Mexican Grill has navigated this shift to date and forecasts what it might look like in the future.
More from this event
-
-
The Engagement Game: How Gaming Has Transformed Entertainment Consumption
At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and [...]
-
Inside PepsiCo’s Playbook for Gaming
Gaming’s evolution as a medium for advertisers is in full swing. No surprise there. In fact, it’s already a priority for many big advertisers. The raft of partnerships, hires and investment in [...]
-
How Programmatic Technology is Helping Brands Scale Impactful Experiences in Gaming
Authenticity defines gaming perhaps more than any other medium. But like any other medium, there comes a point where scale is necessary. How do you marry efficiency with authenticity? Welcome to the [...]
-
Latinos in Gaming: The Pursuit of Consumer Intimacy for Lexus
In the modern era, you can’t speak to Gamers without addressing the Latino Consumer. To offset the lack of DE&I representation and slow pace of system change, Lexus partnered with PRISA Brand [...]
-
Building a Symbiotic Partnership with Razer and Envy/OpTic
As the esports industry matures, so are its brand partnerships. With rote sponsorships and logo slaps looking increasingly obsolete, gaming hardware and technology manufacturer Razer and esports and [...]
More from this category
-
Crash Course: Advertising Beyond Search
We’ll pack all the basics of advertising beyond search into a 25-minutes session delivered by Price Glomski, svp of digital commerce at PMG and begin to uncover how you can unlock this valuable [...]
-
Case Study with Sellwin Consulting
Julie Weitzner, evp at Sellwin Consulting will take us through how to build a solid foundation when it comes to advertising beyond search, what tailoring content for Amazon looks like, and how to [...]
-
Case Study with e.l.f Cosmetics
How does it look in practice? Ekta Chopra will take us through the evolution of e.l.f. Cosmetics has experienced while on Amazon, where the brand started and how it got where it is [...]
-
Amazon DSP vs. Sponsored Display
In this session, Adam will cover how brands should be thinking about sponsored display and Amazon DSP, the opportunities that exist within both our insight to what the future holds for upper funnel [...]
-
The Return of Live Events
As live events begin making their way back into society in 2021, how are these companies looking at targeting the right audience? Hear from Gupta Media’s Founder Gogi Gupta in conjunction with Tom [...]
-
Looking Forward: What is the Future of Gaming & Advertising?
The intersection of gaming and advertising is more expansive than ever now, but where is it headed and how has it evolved? In this session, Joe Barnes, director of Bud Light sports marketing will [...]
-
Level-Up Your Omnichannel Game with an In-App Video Strategy
The gaming audience is the mainstream audience now. CPG, entertainment, and finance brands are finding meaningful new engagement with core “non-traditional” gaming audiences across devices and [...]
-
From Fortnite to Fashion, and Everything in Between: A Conversation with Twitch
Let’s talk about all things live streaming. In this session, a Twitch executive will take us through a multitude of topics including the brand’s content evolution, audience make-up, covid-19 [...]
-
Latest event video
-
-
Digiday+ Holiday Commerce Strategies: A Marketer’s Wishlist
Digiday+ Research, along with the editors-in-chief of Modern Retail and Glossy, Cale Weissman and Jill Manoff, shared insights from our year-end holiday survey and our conversations with executives [...]
-
The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
-
The Future of TV Episode 2: Inside streaming’s identity picture
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
-
The Future of TV Episode 1: The state of the streaming ad market
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
-
Digiday+ Holiday Marketing and Commerce Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
-
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
-
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
-
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]