Forces at Play
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
Chipotle, Gaming and Cultural Determinism
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Digiday Gaming Advertising Forum -
Interview | 0:22:06 -
04/20/2022
Speakers
Stephanie Perdue
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VP, Brand Marketing, Chipotle
If the gaming media market is having a moment, as many of its observers seem to be claiming, it’s a good time to pause for breath. Unfortunately, it’s also a moment when several misconceptions are clouding marketers’ thinking about the audience, cultural snafus, what’s possible and how these issues all intersect. Chipotle’s vp of marketing reveals how Chipotle Mexican Grill has navigated this shift to date and forecasts what it might look like in the future.
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