Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Luke Matthews doesn’t like the word “sneakerhead,” but he’s grown to accept it. “For me, they’re always trainers,” he says.
The 24-year-old tastemaker, who owns 120 pairs of those trainers, runs social media at U.K. shoe retailer Size? — part of the buoyant JD Sports empire. Matthews was nabbed for the job fresh out of university, having worked a part-time job on the Size? shop floor during his law degree. During his two-year tenure, he has used his ability to speak to fellow trainer lovers to double the retailer’s Twitter following and add 450,000 fans to its Instagram.
Read the rest of this story on Glossy.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.