Digiday+ Member Article

Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and he spent four years sparring twice a week with former Google colleagues. There was just one problem in his short-lived pugilistic adventures: He punched so hard that he hurt his hand. “I just punched badly,” he laughs.

Now, as chief revenue officer at The Guardian at the most fraught period of its 195-year history, Nicklin is back in the ring. He’s learned to hit back at the pummeling the publisher has taken over the years as advertisers favor audience over context, quantity over quality, and clicks over impressions. And he’s not shy about saying so.

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