Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
November 23, 2020 • 5 min read -
‘They wanted to unload it bad’: Why HuffPost made sense for BuzzFeed – and Verizon Media Group
November 20, 2020 • 3 min read -
‘Valuations had shifted’: What a private equity acquisition means for legacy media
November 19, 2020 • 6 min read -
Digiday Media makes new additions to both editorial and business teams
November 16, 2020 • 1 min read -
‘Launching content on behalf of clients:’ How Gallery Media turned TikTok into a 7-figure business
November 12, 2020 • 3 min read -
‘No more lead times’: Publishers rework their sales orgs with an eye toward new normal
November 4, 2020 • 3 min read -
Digiday announces new senior editors for media, marketing, news
November 2, 2020 • 2 min read -
‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive
November 2, 2020 • 21 min read