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Publishers need direct payments from their audience to complement the difficult ad business.
Subscriptions
The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions
June 23, 2023
Subscriptions
As news subscriptions stall, the U.S. market is faring better than most
June 16, 2023
Member Exclusive
Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts
May 9, 2023
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Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away
April 21, 2023
Subscriptions
The Washington Post offers bundle subscription with Headspace app
March 8, 2023
Member Exclusive
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
February 2, 2023
Subscriptions
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
January 26, 2023
Member Exclusive
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
January 26, 2023
Subscriptions
Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
January 20, 2023
Subscriptions
The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers
December 23, 2022
Subscriptions
CNBC to test increases on its subscription prices next year
November 30, 2022
Digiday+ Media Briefing
Media Briefing: As Facebook CPMs increase, publishers reevaluate their paid acquisition budgets
October 27, 2022
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Media Briefing: How publishers are trying to get around the registration wall problem
October 13, 2022
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