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How Google took control over online advertising, according to those who watched it happen
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Publishers need direct payments from their audience to complement the difficult ad business.
Subscriptions
To increase retention, The Financial Times is using newsletter polls
August 12, 2019
Subscriptions
Vice Media’s astrology app has now been downloaded 100,000 times
August 9, 2019
Subscriptions
How French newspaper Le Figaro finds value in more casual readers
July 30, 2019
Subscriptions
‘Value is a proxy’: Publishers are soliciting feedback from readers with one-question surveys
July 30, 2019
Subscriptions
ESPN sees its mobile app as a path to paying subscribers
July 17, 2019
Member Exclusive
How publishers tackle converting trial subscribers to full subscribers
July 17, 2019
Publishing in the Platform Era
How Bloomberg Media takes a test-and-learn approach to product development
July 16, 2019
Content & Commerce
Hearst’s latest digital subs foray is $100 per year exercise videos
July 11, 2019
Subscriptions
How Nordic giant Schibsted ‘saves’ unsubscribers
July 10, 2019
Subscriptions
With sports, local newspapers try ‘unbundling’ the subscription
July 9, 2019
Subscriptions
‘Newsletters as puzzle pieces’: How The Economist uses email to reduce subscriber churn
July 5, 2019
Subscriptions
Why Dazn is making more content available for free
July 3, 2019
Subscriptions
Chrome’s privacy changes are a humbling reminder for subscription publishers
June 25, 2019
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