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Strategizing for the Future
Evolving Agencies
Gale immerses clients into social beyond just media buys — will it pay off?
August 30, 2024
Member Exclusive
Media Briefing: The 2024 media glossary
August 22, 2024
Strategizing for the Future
How independent agencies grow their sports practices
August 20, 2024
Member Exclusive
Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
August 19, 2024
Strategizing for the Future
Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
August 16, 2024
Strategizing for the Future
Mod Op makes its largest agency acquisition as it expands AI, creative services
July 18, 2024
Member Exclusive
CMO Strategies: A guide to display ads — benefits, obstacles and trends
July 17, 2024
Brands in Culture
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
July 8, 2024
Member Exclusive
Media Briefing: How the digital publishing industry has fared so far in 2024
July 4, 2024
Digiday @ Cannes
Reflections and revelations: Cannes ad execs confront responsibility amid industry chaos
June 24, 2024
Generative AI
How AI’s energy needs conflict with media agencies’ carbon reduction efforts
June 7, 2024
Strategizing for the Future
Digital OOH’s growth has media agencies make more use of its data and measurement options
June 6, 2024
Member Exclusive
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
June 3, 2024
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