Strategizing for the Future

Virtual event: Lessons in an audience-first approach to build brand trust

In today’s polarized and fragmented consumer landscape — rife with consumer skepticism, regulatory scrutiny and mixed messaging — traditional targeting isn’t enough. Healthcare brand Moderna faced this challenge head-on, rebuilding trust and reducing hesitancy through an audience-first strategy rooted in deep data-driven insights on the individual consumer at scale. Join Sara Fagen, CEO and co-founder […]