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OpenAI brings product carousels to ChatGPT ads

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Strategizing for the Future

Member Exclusive

Media Buying Briefing: The latest lures holding companies are using to grow principal media

As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.

August 3, 2026

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Strategizing for the Future

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January 23, 2026

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Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

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Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact

July 28, 2026
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‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
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Albertsons’ new ‘micro sitcom’ is a big deal for retail media

July 22, 2026
Data & Privacy

Fears of Big Tech bias underpin debates around W3C’s Attribution API

July 22, 2026
The Long Goodbye

WTF: W3C’s Attribution API?

July 20, 2026
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Ad Tech Briefing: Private equity’s ad tech playbook returns

July 14, 2026
Strategizing for the Future

‘Future of targeting’: Media agencies tentatively explore vector-based planning

July 14, 2026
Strategizing for the Future

Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech

July 8, 2026
Strategizing for the Future

OpenX hunts new CEO after parting ways with Matt Sattel as chief executive

June 30, 2026
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Ad Tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue

June 30, 2026
Business of TV

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

June 24, 2026
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Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente

June 16, 2026

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