Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

Forbes tests prediction platform as engagement strategies move past search

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Strategizing for the Future

Strategizing for the Future

Forbes tests prediction platform as engagement strategies move past search

Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.

January 23, 2026

Related Coverage

Media Briefing: The anatomy of the publishers’ SEO dilemma
How Forbes is using ChatGPT referral data to create audience cohorts

Strategizing for the Future

The fog between agencies and clients around data just keeps getting thicker: ID Comms report

January 23, 2026
Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it

January 16, 2026
Sponsored

How publishers leverage community as a personalization and revenue tool
The 2026 Notebook

What does media spend look like for 2026? It could be worse — and it might be

January 8, 2026
Member Exclusive

Media Briefing: Here’s what media execs are prioritizing in 2026

January 8, 2026
The 2026 Notebook

Crisis, culture and costs: The new reality of the modern CMO

January 7, 2026
Member Exclusive

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

December 26, 2025
Strategizing for the Future

In Graphic Detail: What to expect in media in 2026

December 12, 2025
Strategizing for the Future

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing

October 21, 2025
Inside the C-suite

Why 1440 is evolving from a newsletter company to a destination of explainers

October 14, 2025
Digiday @ Advertising Week

Advertising Week Briefing: Amazon is primed to take over the ad industry

October 9, 2025
Strategizing for the Future

How EY’s Simon Brown is preparing the global company for the agentic AI revolution

October 1, 2025
Member Exclusive

Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands

September 15, 2025

1
2
3
…
18
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved