Strategizing for the Future

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing

The new moniker represents the organization’s intent to showcase the nitty-gritty marketing work it has been doing on behalf of its 825-member base of marketers.

Related Coverage

• Economic uncertainty bubbles up in conversations on first day of Possible
• AI turns creative into a repeatable system
• Under Hyve Group’s ownership, Possible conference expands its offerings