Strategizing for the Future

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

Related Coverage

• ‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
• ‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
• Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp