The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Publishers are underwhelmed by the payoff from hitting viewability standards
December 20, 2017 • 5 min read -
Sports publisher GiveMeSport is growing revenue by cutting ads
December 13, 2017 • 2 min read -
‘More isn’t always better’: Publishers cut their SSPs by 20 percent this year
December 13, 2017 • 2 min read -
‘Data arbitrage is as big a problem as media arbitrage’: Confessions of a media exec
December 11, 2017 • 5 min read -
‘Every vendor has this problem’: Why website redirects keep plaguing publishers
December 7, 2017 • 5 min read -
Business Insider’s Jana Meron on getting salespeople to love programmatic
December 4, 2017 • 2 min read -
Radio broadcaster Global is using news publishers’ data to target audio ads
December 1, 2017 • 3 min read -
Publishers waste video ad impressions thanks to a programmatic flaw
November 30, 2017 • 3 min read -
‘Ad tech needs more human oversight’: Confessions of a publishing exec
November 29, 2017 • 4 min read