SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
Lego is building out an in-house programmatic team
The Danish advertiser is hiring for programmatic roles to flesh out paid digital unit. But it’s not the only brand deepening its in-house bench.
February 4, 2026