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Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Media
Marketing
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Future of TV
Special Projects
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Media Product Strategies
Newsrooms are constantly evolving the products necessary to meet growing audience demand.
Media Product Strategies
The pivot to paid news, in 5 charts
February 20, 2018
Media Product Strategies
Google turns on the charm with publishers by focusing on subscriptions
February 20, 2018
Media Product Strategies
In an era of loyalty, newspaper publishers focus on time spent and frequency
February 19, 2018
Media Product Strategies
How Swedish tabloid Aftonbladet reached 250,000 digital subscribers
February 14, 2018
Media Product Strategies
European publishers look to digital subscriptions to reduce platform dependency
February 12, 2018
Media Product Strategies
One year in, New York magazine pivots membership program to exclusive events focus
February 1, 2018
Media Product Strategies
How the Guardian US got profitable: pivoting from ads to reader revenue (and cutting costs)
January 26, 2018
Going Global
‘We’re at the foothills of what we can do’: How The Guardian improbably put itself on the path to profits
January 24, 2018
Media Product Strategies
How The New York Times is using interactive tools to build loyalty (and ultimately subscriptions)
January 24, 2018
Media Product Strategies
‘We’d be insane not to keep our foot on the gas’: Axios CEO Jim VandeHei says its high-priced subs will come by year’s end
January 17, 2018
Media Product Strategies
How the Texas Tribune is enlisting the newsroom to grow membership revenue
January 16, 2018
Data & Privacy
Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations
January 12, 2018
Content & Commerce
How Investopedia shifted to subscription revenue with video courses
January 12, 2018
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