Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Here is how much TikTok, Meta and other social platforms are paying creators
October 20, 2022 • 4 min read -
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
October 19, 2022 • 4 min read -
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On TikTok, DTC brand Crumbl Cookies looks to trends to target Gen Z
October 14, 2022 • 3 min read -
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Nectar Hard Seltzer sets sights on TikTok, grocery shelves with ‘edgy’ organic content
October 12, 2022 • 4 min read -
Why mass marketing will not work on Gen Z – it’s all about subcultures
October 12, 2022 • 4 min read -
TikTok continues to be a brand marketer darling despite its geopolitical dramas
October 11, 2022 • 5 min read -
Fireball taps into streaming, Instagram to reach Gen Z of drinking age
October 6, 2022 • 3 min read -
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
October 5, 2022 • 3 min read -
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
October 4, 2022 • 5 min read -
Why health care network Tia wants to reach women through OOH, social media
October 3, 2022 • 3 min read -
This charging company wants to reach electric vehicle drivers with digital displays
September 29, 2022 • 3 min read