Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users
September 29, 2022 • 5 min read -
Why a DTC jewelry company is placing its bets on organic growth via TikTok
September 28, 2022 • 3 min read -
‘Harder to dispute’: Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly
September 28, 2022 • 4 min read -
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Snapchat’s limitations are finally catching up — and marketers are noticing
September 23, 2022 • 4 min read -
Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok
September 22, 2022 • 6 min read -
How a startup supplement brand is ramping up its TikTok strategy
September 22, 2022 • 3 min read -
‘Taps into nostalgia’: Why Elysian Brewing is leveraging NBCUniversal’s Chucky to tout new beer
September 22, 2022 • 3 min read -
How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s app
September 21, 2022 • 3 min read -
Why Grey Goose is pouring more marketing dollars into metaverse
September 20, 2022 • 4 min read -
Men’s skincare brand Dr. Squatch finds football fans with CTV, social media
September 15, 2022 • 2 min read -
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
September 13, 2022 • 3 min read -
Marketers look to TikTok’s new video ad offerings ahead of this year’s busy holiday shopping season
September 9, 2022 • 3 min read