How brands are future-proofing their TikTok and social strategies

Although legislation has been passed requiring TikTok owner ByteDance to sell its stake in the app or face a ban in the U.S., it doesn’t mean brands are leaving the platform prematurely.

Instead, this is an opportunity for brands to examine their social strategy and TikTok’s role in the media mix. While TikTok remains a powerful tool for brand and business growth, brands are future-proofing their social media mix, working to ensure they’re fully prepared to make necessary pivots in the future.

In this new guide from Wpromote, learn how brands are assessing their TikTok audiences and diversifying their social strategies to withstand shifts in the digital landscape.

Download this new report from Wpromote to learn more about:

How audiences are using TikTok and other channels
TikTok’s role throughout the sales funnel
How to evaluate existing social strategies and identify opportunities
The importance of a diversified media strategy

Sponsored by Wpromote

How brands are future-proofing their TikTok and social strategies

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