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Special Projects
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Marketing in Sports

How sports marketing has evolved.

Super Bowl

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi

February 7, 2025
Super Bowl

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises

February 5, 2025
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

February 4, 2025
Evolving Agencies

Havas acquires sports marketing agency in first deal following stock exchange debut

January 23, 2025
Marketing in Sports

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

January 21, 2025
Marketing in Sports

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

January 9, 2025
The 2025 Notebook

For brand marketers, creators and athletes are becoming interchangeable

January 7, 2025
Marketing in Sports

Marketers look to unconventional sports to move the needle for their brands

December 31, 2024
Marketing in Sports

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

December 30, 2024
Marketing in Sports

2024 was the year Reddit made a play for social media’s organic sports crown

December 16, 2024
Business of TV

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL

December 2, 2024
Business of TV

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving

November 27, 2024
Marketing in Sports

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

November 22, 2024

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