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Marketing in Sports
How sports marketing has evolved.
Member Exclusive
Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
May 19, 2025
Marketing in Sports
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
May 13, 2025
Marketing in Sports
PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
May 1, 2025
Marketing in Sports
Athlete creators have become must-have partners for brands at March Madness
March 27, 2025
Marketing in Sports
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
March 12, 2025
Super Bowl
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
February 14, 2025
Marketing in Sports
Publicis Sports creates dedicated women’s sports unit
February 11, 2025
Super Bowl
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
February 7, 2025
Super Bowl
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
February 5, 2025
Super Bowl
Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
February 4, 2025
Evolving Agencies
Havas acquires sports marketing agency in first deal following stock exchange debut
January 23, 2025
Marketing in Sports
Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
January 21, 2025
Marketing in Sports
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
January 9, 2025
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