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Marketing in Sports
How sports marketing has evolved.
Marketing in Sports
Publicis Sports creates dedicated women’s sports unit
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Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
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Havas acquires sports marketing agency in first deal following stock exchange debut
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Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
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Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
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For brand marketers, creators and athletes are becoming interchangeable
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Marketing in Sports
Marketers look to unconventional sports to move the needle for their brands
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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
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2024 was the year Reddit made a play for social media’s organic sports crown
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Business of TV
Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
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Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
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