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Marketing in Sports

How sports marketing has evolved.

Marketing in Sports

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis

May 1, 2025
Marketing in Sports

Athlete creators have become must-have partners for brands at March Madness

March 27, 2025
Marketing in Sports

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness

March 12, 2025
Super Bowl

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels

February 14, 2025
Marketing in Sports

Publicis Sports creates dedicated women’s sports unit

February 11, 2025
Super Bowl

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi

February 7, 2025
Super Bowl

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises

February 5, 2025
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

February 4, 2025
Evolving Agencies

Havas acquires sports marketing agency in first deal following stock exchange debut

January 23, 2025
Marketing in Sports

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

January 21, 2025
Marketing in Sports

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

January 9, 2025
The 2025 Notebook

For brand marketers, creators and athletes are becoming interchangeable

January 7, 2025
Marketing in Sports

Marketers look to unconventional sports to move the needle for their brands

December 31, 2024

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