Going Global
U.S. publishers have found growing audience overseas easier than monetizing it. Often, they must retrofit their brands for global audiences when they expand internationally. Some meet this challenge more easily than others.
Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors.
February 10, 2025
