Last chance:
9 spots left to attend the Digiday Programmatic Marketing Summit
Going Global
U.S. publishers have found growing audience overseas easier than monetizing it. Often, they must retrofit their brands for global audiences when they expand internationally. Some meet this challenge more easily than others.
Media Buying Briefing: What’s going on with the holding companies in India?
All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters’ association. What’s unclear is what Indian authorities are looking for.
April 8, 2025
