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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

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Going Global

U.S. publishers have found growing audience overseas easier than monetizing it. Often, they must retrofit their brands for global audiences when they expand internationally. Some meet this challenge more easily than others.

Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting

“Tariffs and all the beautiful things the world has thrown at us” has left buyers scrambling to understand 2026 budgets.