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Join us at the Digiday Publishing Summit from March 24-26 in Vail

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Going Global

U.S. publishers have found growing audience overseas easier than monetizing it. Often, they must retrofit their brands for global audiences when they expand internationally. Some meet this challenge more easily than others.

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t

The independent media agency has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more multinational clients.