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Forbes tests prediction platform as engagement strategies move past search

Media
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Media Buying
Future of TV

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Future of Measurement

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.

January 7, 2026

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At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Omnicom wraps Cannes deals with Criteo and InfoSum data partnership

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Future of Measurement

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

October 7, 2025
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Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

September 22, 2025
Future of Measurement

Nielsen’s RealEyes partnership offers an outcomes measurement solution

August 1, 2025
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Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

May 8, 2025
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WTF is attribution modeling?

March 4, 2025
Future of Measurement

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

February 25, 2025
Future of Measurement

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

October 29, 2024
Member Exclusive

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

October 14, 2024
Future of Measurement

Despite retail media’s growth, in-store measurement is still playing catchup

September 12, 2024
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned

September 4, 2024

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