Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
Media
Marketing
Media Buying
Future of TV
Español
Special Projects
Digiday+ Research
WTF Series
Newsletters
Future of Measurement
Content & Commerce
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
As Uber’s ad business scales past $1.5 billion, it hires first head of measurement.
May 8, 2025
Related Coverage
Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
Uber partners with Omnicom Media Group to meld rider data with Omni’s insights
WTF Series
WTF is attribution modeling?
March 4, 2025
Future of Measurement
Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
February 25, 2025
Sponsored
How composable identity unlocks cross-departmental performance
Future of Measurement
Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
October 29, 2024
Member Exclusive
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
October 14, 2024
Future of Measurement
Despite retail media’s growth, in-store measurement is still playing catchup
September 12, 2024
Future of Measurement
Attention metrics step forward in guidelines — as their value is questioned
September 4, 2024
Future of Measurement
New entrants make media mix modeling faster and more accessible
July 23, 2024
Future of Measurement
Amid Oracle fallout, advertisers are weighing up challengers against established vendors
July 5, 2024
Future of Measurement
GARM’s lead sheds light on new standards for sustainability measurement in media
June 25, 2024
Future of Measurement
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
May 29, 2024
Future of Measurement
Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 22, 2024
Sponsored
What digital marketers get wrong about personalization and what to do instead
March 13, 2024
1
2
3
…
7
>
Looking for something?