Experimental Channels
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VR, AR and AI: Inside The Walt Disney Studios’ new 20-person R&D lab
September 4, 2018 • 5 min read -
USA Today’s Nicole Carroll: ‘We can’t be all things to all people’
June 13, 2018 • 3 min read -
For all the hype about VR, advertisers are more excited by AR (for now)
May 2, 2018 • 3 min read -
VR is slowly going mainstream, but VR ads are still a long way off
May 1, 2018 • 2 min read -
Ikea wants to consolidate its three mobile apps into one
March 29, 2018 • 2 min read -
Facebook is giving brands better performance data on AR effects
March 20, 2018 • 4 min read -
‘A different model’: Why the BBC centralized its VR team
February 19, 2018 • 3 min read -
Audi wants to turn its AR app into a personal showroom
February 6, 2018 • 2 min read -
Island Records sees Facebook AR effects as a way to repair organic reach
January 24, 2018 • 3 min read -
Facebook is building a team to pitch its AR camera to UK advertisers
January 16, 2018 • 3 min read -
Facebook’s charm offensive for AR advertisers gains speed
November 14, 2017 • 5 min read -
How Mountain Dew is experimenting with 360-degree video
November 14, 2017 • 3 min read -
The Guardian remains committed to VR, despite limited commercial opportunities
October 19, 2017 • 4 min read