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SECURE YOUR SEAT

The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Bud Light uproar exposes need for marketers to manage marketer influencer controversies

April 14, 2023
The Creator Economy

It takes a village: A look at the hidden teams behind successful creators

April 7, 2023
The Creator Economy

Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

March 31, 2023
The Creator Economy

Short-form video needs better monetization, creator funds aren’t the way to do it

March 24, 2023
Marketing on Platforms

YouTube Shorts ad payouts to creators highlights deeper monetization woes

March 14, 2023
The Creator Economy

As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’

March 3, 2023
The Creator Economy

Wall of Productions aims to fill the creator economy gap that traditional production businesses can’t

March 1, 2023
The Creator Economy

What do creators really want from TikTok?

February 22, 2023
Marketing on Platforms

In the platforms’ arms race for creators, YouTube Shorts splashes the cash

February 1, 2023
Member Exclusive

Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch

February 1, 2023
The Creator Economy

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

January 31, 2023
The Creator Economy

Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers

January 31, 2023
The Creator Economy

How YouTube is calculating creators’ ad-revenue shares for Shorts

January 23, 2023

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