Why YouTube and TikTok creators aren’t going all-in on AI-generated videos
Making videos can be a lot of work, making the idea of outsourcing that labor pretty tempting. And the arrival of generative AI tools capable of creating everything from scripts to thumbnails can be especially enticing.
But there are also reasons for creators not to hand over their YouTube channels and TikTok accounts to the likes of ChatGPT and RunwayML. For starters, some audience members strongly oppose creators’ extensively using of generative AI tools. And more to the point, creators recognize a need to maintain some human connection with their audiences.
That’s not to say that creators aren’t incorporating generative AI tools into their video workflows. They’re just taking care to avoid AI overtaking their videos and even adopting policies governing their AI use, as covered in the video below.
“If there are words that ChatGPT wrote in a script, that is a failure of the policy,” said Hank Green, a creator who runs the YouTube channel Vlogbrothers with his brother John and co-founded the annual creator confab VidCon.
More in Future of TV
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.
Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.
Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.