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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Creators still turning down work as the Hollywood SAG-AFTRA strike continues

September 22, 2023
The Creator Economy

Why some creators find navigating taxes so challenging as they establish their freelance businesses

September 8, 2023
The Confessions

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

August 18, 2023
The Creator Economy

X is trying to entice content creators and former followers back with payouts

August 15, 2023
The Creator Economy

The definitive guide to what’s in and out for influencer marketing in 2023

August 10, 2023
Member Exclusive

Future of TV Briefing: The push-pull for creators between short-form and long-form video

August 9, 2023
The Creator Economy

How Polaroid is using influencers to pitch analog imperfection to Gen Z

August 9, 2023
Member Exclusive

Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown

August 8, 2023
Member Exclusive

Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds

August 1, 2023
The Creator Economy

FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads

July 28, 2023
Member Exclusive

Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line

July 25, 2023
The Creator Economy

The case for and against micro-influencers

July 17, 2023
The Creator Economy

How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts

July 10, 2023

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