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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

How NBA star Kevin Durant is turning athlete endorsements into media deals

August 28, 2018
The Creator Economy

Snapchat expands Shoppable AR to its top creators

August 10, 2018
The Creator Economy

Cannabis brands want to try influencer marketing, but influencers are wary

August 10, 2018
The Creator Economy

Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly

August 6, 2018
Member Exclusive

GoPro courts influencers in a bid to go beyond action sports

July 27, 2018
The Confessions

‘Active participation in fraud’: Confessions of a former influencer

June 29, 2018
The Creator Economy

How the growing weed industry gets around anti-cannabis ad policies on Facebook and other platforms

April 26, 2018
The Creator Economy

How Juicy Couture and sister brands are automating their in-house influencer campaigns

April 19, 2018
The Creator Economy

A year after #NuggsforCarter, brands try to re-create the viral magic

April 16, 2018
The Creator Economy

How influencer marketing has changed, in 5 charts

April 4, 2018
The Creator Economy

A day in the life of Hashtag Legal influencer lawyer Jamie Lieberman

March 30, 2018
The Creator Economy

Influencers are getting long-term contracts that treat them more like traditional talent

March 29, 2018
Marketing on Platforms

‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes

March 20, 2018

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