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Trump, the manosphere and the marketer’s creator dilemma

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Special Projects
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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Brands are bringing influencer marketing in-house

January 22, 2018
The Creator Economy

‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

January 17, 2018
The Creator Economy

How Smucker’s cut fraudulent views on its influencer content by 98 percent

January 17, 2018
The Creator Economy

Chasing scale, Instagram influencer networks cut corners

January 16, 2018
The Creator Economy

How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy

November 22, 2017
The Creator Economy

Brands are using influencers on Musical.ly to reach teens

November 7, 2017
The Creator Economy

Cheatsheet: What you need to know about influencer fraud

November 3, 2017
The Creator Economy

Advertisers start placing paid media behind influencer content for lower CPMs

October 19, 2017
The Creator Economy

Why shoe retailer DSW is turning influencer content into ads

October 13, 2017
The Creator Economy

Influencer marketing is growing up with tighter contracts

September 22, 2017
The Creator Economy

Cheatsheet: How the FTC is cracking down on deceptive influencer marketing

September 19, 2017
The Confessions

Confessions of an Instagram influencer: Brands just want big numbers

September 15, 2017
The Creator Economy

Snapchat warms up to social stars, extending verified accounts to influencers

August 24, 2017

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