Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
February 10, 2023 • 4 min read -
Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
February 8, 2023 • 4 min read -
Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
February 7, 2023 • 4 min read -
Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
February 3, 2023 • 5 min read -
Brands extend inclusive marketing efforts beyond Black History Month
February 1, 2023 • 4 min read -
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
January 26, 2023 • 4 min read -
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