Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen
August 2, 2023 • 2 min read -
Why Puma is investing in Web3 despite the skepticism of crypto winter
August 2, 2023 • 5 min read -
Why State Farm used influencer marketing to attract Gen Zers to its video game competition
August 1, 2023 • 3 min read -
Why Barbie fever may inspire the future of marketing movies
July 26, 2023 • 3 min read -
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Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023 • 3 min read -
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