Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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How the push for anti-‘woke’ advertising could create controversy for brand startups
June 9, 2023 • 4 min read -
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
June 9, 2023 • 3 min read -
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Two years in, Bose’s first CMO outlines his plan for the brand
May 30, 2023 • 8 min read -
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Inside NHL’s content strategy ahead of the Stanley Cup Finals
May 26, 2023 • 4 min read -
Lenovo uses mixed reality digital OOH to appeal to creators as a must-have brand
May 24, 2023 • 2 min read -
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How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max
May 19, 2023 • 3 min read -
