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Brand Safety
Brand Safety
How programmatic is opening up the Olympics to advertisers
Brands with smaller budgets now have a run at the Games. What does that mean for its premium status?
June 27, 2024
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Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
April 8, 2024
Brand Safety
Newsguard debuts new automation tools for tracking election-related misinformation
March 1, 2024
Brand Safety
Never heard of Adfidence? You might soon if you have brand safety concerns
February 7, 2024
Brand Safety
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
November 28, 2023
Brand Safety
Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
November 20, 2023
Brand Safety
The case for and against brand safety
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Digiday @ Advertising Week
Omnicom Media Group tackles standards across the media spectrum, starting with social
October 16, 2023
Brand Safety
The Independent’s Blair Tapper & Thomson Reuters’ Josef Najm are trying to break down advertisers’ news blocks
September 26, 2023
Brand Safety
Why the pivot to brand suitability never happened for this publisher
September 19, 2023
Brand Safety
Google says it’s time for ‘dialogue’ with the industry following controversial report on YouTube ads
September 13, 2023
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