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TikTok rebrands its advertiser pitch around full-funnel ambition

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Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’

Ulta Beauty will soon launch on TikTok Shop.

March 16, 2026

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Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

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Brand Safety

Media agencies look to AI to reduce inclusion list toil

November 5, 2025
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How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows
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Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

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Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’

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Brand Safety

Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG

June 10, 2025
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Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

May 8, 2025
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Why price cuts and agency pressure haven’t changed calculus for brands on X

April 11, 2025
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DoubleVerify overhauls its keyword-blocking policies

March 20, 2025
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How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo

March 13, 2025
Brand Safety

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

March 10, 2025
Brand Safety

News U.K. rethought brand safety, and is starting to profit from it

March 4, 2025
Brand Safety

How contextual targeting providers’ pitch to brand clients and agencies has changed

March 3, 2025

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