How to take a mobile first approach to native ads

Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.

Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.

YAHOO_INFOGRAPHICS_native_final_060214

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